Understanding the B2B Buyer's Journey Many of the modern ideas of B2B marketing give the entire process a false sense of simplicity. In this blog, part II of our series on building a B2B marketing framework, we examine the B2B buyer's journey.
According to the Content Marketing Institute (CMI) 2016 B2B Content Marketing report, companies are actually regressing when it comes to developing marketing strategies. The report showed that the...Read more
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