Posted by Tara Robertson on Thu, May 27, 2010 @ 08:52 AM
Check out our newest video uploaded on youtube by TSL Marketing:
Everyone knows that in order for a seed to grow it needs nourishment and light. The same goes for business. Leads need to be nurtured and cared for in order to transform into sales. While a lead can't flourish without the right attention, growing your business doesn't have to mean big budgets and time investments. Even the smallest investment can yield big results down the road.
Lead Generation and Lead Nurturing are just two of the top ways you can begin to grow your business. Don't miss out on an opportunity to grow and flourish your business! Check out our video to learn more.
Posted by Norma Shepardson on Thu, Apr 29, 2010 @ 04:06 PM
This coming week TSL Marketing will be sponsoring the MarketingProfs B2B Forum. We are excited for the event, and if you are planning on being there stop by booth 17 to say hello.
These are a few event highlights...
- Get a comprehensive B2B marketing education
- Sharpen your B2B skills overnight
- Use social media to grab more attention
- Learn from your peers in the interactive discussions
If you want to view full agenda for the Forum, click here.
We definitely are looking forward to hosting the Wii station at the Forum, it should be a fun way to see everyone between sessions, seminars, and speakers. If you are planning on attending, stop by and enter the raffle for a chance to win the Wii at the end of the day on Wednesday.
If you are unable to attend the forum, check back in the coming weeks and we will be sure to share some of the new information, marketing trends, and sales advice we will learn about while we are there.
Event details can be found by logging on to the MarketingProfs website, or by clicking here.
Posted by Tara Robertson on Fri, Apr 23, 2010 @ 02:46 PM
TSL Marketing recently presented a FREE webinar highlighting the top statistics found in "B2B TELESERVICES: THE 2009 BUYER’S GUIDE" whitepaper by Aberdeen Group.
You can now download this webinar to learn how best in class companies achieve:
- 90% of overall sales team quota
- 10% YOY increase in revenue per sales rep
- 7% year-over-year improvement of bid-to-win ratio
- 22% annual increase in revenue per sales rep
We are also offering a free copy of this whitepaper. If you are interested in the whitepaper, please click here.
Posted by Tara Robertson on Mon, Jan 04, 2010 @ 10:28 AM
Happy New Year! 2010 marks a new decade and what an exciting decade it will be. For starters, TSL Marketing is annoucing the openings of many positions within the company. We will be expanding substantially this year and are looking for motivated individuals to join our fast growing team. Some of the positions we are hiring for include:
- Business Development Specialists (Junior and Senior Levels)
- Program Managers (Junior and Senior Levels)
- Outside Sales Representative
- Marketing Manager
To learn more about these roles or to apply, please visit our careers page at
http://www.tslmarketing.com/careers.html.
We look forward to hearing from you!
Posted by Tara Donnelly on Wed, Feb 11, 2009 @ 02:40 PM
With the economy in it's current state, it is no question that many industries are being affected more so than others. For technology companies, the hit has not been as hard, yet companies are now being asked to scale back on new purchases and CIO's across this nation are beginning to re-organize their departments. So what does this mean for an IT company who is looking to sell their software/hardware?
Earlier this year we asked "What impact will the current economic crisis have on IT budgets" and more importantly, who you thought would benefit the most. Here are the results:
- Software Providers - 15%
- SaaS - 31%
- ERP Services - 8%
- Outsourcing - 38%
- Offshoring - 8%
Based on this pole, you believe that outsourcing will benefit most from the current economic crisis. Other research points towards similar numbers as well. The important hting to note here is that there still is a wide variety of different IT companies who can benefit during the economic crisis and while some may benefit more than others, all can benefit it they play their cards right. Because of this, there are some important factors that should be taken into account when going to market during this recession.
- Know how you can save your customer time and money - There is a very strong renewed focus on measuring cost and how cost will affect the current IT budget within organizations. If your product does not have a strong argument for cost savings, you will most likely be pushed to the sidelines. When going into any marketing or sales pitch, be sure you know your customer and how you will help them save!
- Know your target audience - With the state of the economy, more organizations have restructured so that the CIO and CFO are more aligned. As IT is one of the largest expenses in an organization, the CCFO is now looking to the CIO to find ways to cut costs and save more money. Furthermore, if the CIO is able to make a strong argument for certain solutions saving money, a purchase could potentially be made. Therefore, make sure you message speaks to both IT AND Finance.
Follow these two rules and marketing for technology in 2009 can still present success!