Market NOW!

When building your B2B marketing plan, one of the biggest and most important elements is incorporating content into that plan. For years people have often been using the terms "Content is King" or "The year of content." This hasn't changed. In fact, marketing today has made it more and more easy to find a large collection of content through various marketing means. You can access Pinterest now for visual imagery and even top statistics in visual layouts. Places like Facebook and Corporate Blogs post eBooks and whitepapers that speak directly to your needs. And let's not forget the ability to re-tweet, share, and post valuable content that you find on other sites. So where do you go when you are starting to build your own B2B content library. And more importantly, how can you assure YOUR content will make an impact.

I recently ran across an article posted by Marketing Profs on How to Evaluate and Select a B2B Teleprospecting Partner. With all of the recent hype about Inbound Marketing many people have forgotten the all so important discussion around Outbound marketing and teleprospecting as a whole. This is one of the reasons I found this article both intriguing as well as inspiring. While telemarketing and teleprospecting in the B2B space does not include the glamor or popularity that social media and inbound marketing does, it still holds a very important place in your overall marketing budget.

It’s not easy to create a web experience that is unique and captivates visitors. The reality is that there are millions of websites available on the World Wide Web—so the competition is stiff. Have you ever considered what drives customers to leave a website?

What happens when small and midsize businesses (SMBs) experience sustained revenue growth and gain budget flexibility? They go on a marketing shopping spree.

One of the best ways to get the maximum return on your marketing dollar is to invest in an integrated marketing campaign. An integrated marketing campaign does not need to be complex to be effective. It could simply mean executing an email blast backed by follow-up calling efforts. On their own, these integrated marketing tactics can be effective methods for reaching your target audience. Combined, these tactics can help you dive even deeper into the contact pool and discover warmer leads. 

Spring is in the air, and it's around this time that many of us experience "spring fever." Fresh wardrobe additions, summertime vacation plans, and the illustrious challenge of spring cleaning are finally in front of us.

What happens when small and midsize businesses (SMBs) experience sustained revenue growth and gain budget flexibility? They go on a marketing shopping spree.

Bring-Your-Own-Device (BYOD) technology is heating up enterprise environments and liberating workforces. Today’s employees want to work from anywhere, at any time and on their own devices, both within and outside of the office.