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5 easy tips to jump start your B2B Content

  
  
  
B2B content marketing

When building your B2B marketing plan, one of the biggest and most important elements is incorporating content into that plan. For years people have often been using the terms "Content is King" or "The year of content." This hasn't changed. In fact, marketing today has made it more and more easy to find a large collection of content through various marketing means. You can access Pinterest now for visual imagery and even top statistics in visual layouts. Places like Facebook and Corporate Blogs post eBooks and whitepapers that speak directly to your needs. And let's not forget the ability to re-tweet, share, and post valuable content that you find on other sites. So where do you go when you are starting to build your own B2B content library. And more importantly, how can you assure YOUR content will make an impact.

Don't let Inbound Tactics Leave Outbound in the Dust

  
  
  
SiriusDecisions Demand Generation Funnel

I recently ran across an article posted by Marketing Profs on How to Evaluate and Select a B2B Teleprospecting Partner. With all of the recent hype about Inbound Marketing many people have forgotten the all so important discussion around Outbound marketing and teleprospecting as a whole. This is one of the reasons I found this article both intriguing as well as inspiring. While telemarketing and teleprospecting in the B2B space does not include the glamor or popularity that social media and inbound marketing does, it still holds a very important place in your overall marketing budget.

Top 6 Blunders on B2B Websites

  
  
  
No website

This website sucks

Eight Common Website Mistakes That Can Kill Your Business

  
  
  
describe the image

It’s not easy to create a web experience that is unique and captivates visitors. The reality is that there are millions of websites available on the World Wide Web—so the competition is stiff. Have you ever considered what drives customers to leave a website?

How is the SMB Market Flexing its Marketing Dollars?

  
  
  

What happens when small and midsize businesses (SMBs) experience sustained revenue growth and gain budget flexibility? They go on a marketing shopping spree.

Drive Marketing ROI with Integrated Marketing Plans

  
  
  
integrated marketing plans

One of the best ways to get the maximum return on your marketing dollar is to invest in an integrated marketing campaign. An integrated marketing campaign does not need to be complex to be effective. It could simply mean executing an email blast backed by follow-up calling efforts. On their own, these integrated marketing tactics can be effective methods for reaching your target audience. Combined, these tactics can help you dive even deeper into the contact pool and discover warmer leads. 

Spring Cleaning for Your Marketing Plan

  
  
  
plant

Spring is in the air, and it's around this time that many of us experience "spring fever." Fresh wardrobe additions, summertime vacation plans, and the illustrious challenge of spring cleaning are finally in front of us.

How is the SMB Market Flexing its Marketing Dollars?

  
  
  
SMB Market

What happens when small and midsize businesses (SMBs) experience sustained revenue growth and gain budget flexibility? They go on a marketing shopping spree.

Introducing Inbound & Outbound Marketing in 2013

  
  
  
Inbound & Outbound Marketing

Meet inbound marketing. This is where social media tools, content and your evolving online presence can help to generate traffic and build an online community of followers through your website, organic searches, social media and referrals. Think blogs, tweets and SEO.

How the BYOD Market is Heating Up

  
  
  
BYOD Market

Bring-Your-Own-Device (BYOD) technology is heating up enterprise environments and liberating workforces. Today’s employees want to work from anywhere, at any time and on their own devices, both within and outside of the office.  

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