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How the Canadian Anti Spam Law (CASL) Will Change the Way You Do Business in Canada in 2014

  
  
  
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In Canada, as of July 1, 2014, every B2B company will need to understand how to use email and social media legally within their marketing practices to communicate with existing and prospective clients.

LinkedIn Eliminating the Products and Services Tab from Company Pages

  
  
  
LinkedIn Products and Services Tab Elimination

LinkedIn announced recently that they were discontinuing the Products and Services tab from Company Pages. Like LinkedIn Answers, LinkedIn Signal, and the No Cost Careers Page tab, this feature is being retired and will be no more as of April 14. Until then existing products and service can be edited but no new products and services can be added. You can read their official announcement here.

Top 6 Blunders on B2B Websites

  
  
  
No website

This website sucks

Baby Steps for Building Your Brand

  
  
  
Top 5 Tips to Building B2B Websites

"What's your brand?"  
"What branding elements do you have available?"  
"How does this campaign tie into your branding?"

Questions like these pop up when you embark on a new marketing campaign, and rightly so. When a business has their branding in place, it's crucial for all marketing efforts to work towards strengthening that brand.  But what happens when you don't have a brand?  Or, more likely, when you haven't had the time or resources to create the elements necessary for bringing your brand to life?



Make your website a fast and furious inbound lead generation engine

  
  
  
Top 5 Tips to Building B2B Websites

A typical TSL Marketing website design intake call ends with this question:  if your company were a car what kind of car would you be?  Responses range as wildly as the personalities of our clients. This question helps us get an understanding of the of the people we're working with and their unique perception of the organization they work for. Most of the answers deal with the look, utility/functionality of their imagined car.  That works for our design team because much of their work focuses on the design of the site, how it looks and feels, but not the engine underneath the hood.  Too often, despite best practice recommendations, website essentials and web adjacencies are neglected. SEO is seen as an unnecessary expense, meta tags, social media optimization and mobile device accessibility are left on the side of the road.

Inbound Marketing 101: How do I claim my business listing on Google?

  
  
  
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Is being found in search by people in your geography important for your sales and marketing initiatives? Are you looking for ways to improve upon or take ownership of how you' re found in search?  An easy first step is claiming and/or creating your local business listing on Google. Taking the steps to confirm your business listing will enable you to control how you’re found in Google Search, Google Maps, Google+ and searches from mobile devices. 

5 Social Media Statistics You Need To Know About

  
  
  
Social media statistics

Every second social media strategists think they have the landscape figured out, something changes—drastically. For instance, did you know that 93% of marketers use social media for their business practices? The number speaks to the gravitational pull that social media holds for B2Bs and B2Cs alike.

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How to use Social Media to Drive Traffic to your Landing Page

  
  
  
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Last time, we talked about some common mistakes people make when building landing pages. In this post, we address a related topic: How to use social media to drive a visitor to your landing page.

Energize your Social Selling Efforts with LinkedIn

  
  
  
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Imagine having the ability to find quality prospects, understand their interests, and connect with them without even leaving your office. Because of social media, the way we build relationships and generate sales has changed significantly over the years. Social selling in particular has brought in a wave of opportunity by having a field of information available at your fingertips. 

How to Achieve More Interaction in your LinkedIn Group

  
  
  
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Nothing feels worse than posting exciting, thought-compelling content and not getting any kind of response from members in your LinkedIn group. It’s like standing in front of a crowd, awkwardly tapping the microphone and mumbling, “Is this thing on?” Luckily, there are some tricks that will break the silence and get your group members buzzing with comments.

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