Posted by Norma Shepardson on Thu, Aug 19, 2010 @ 08:45 AM
When you hear the term 'corporate identity' you most likely either wonder what exactly it means, or know that your company has a strong or a weak one. Your corporate identity is vital today because it lets others know what your company stands for. Whether you are in marketing, or any other business, your corporate identity sets you apart from all the rest, and gives everyone in your company something to believe in. It is important because it reflects every aspect of your company. It represents not only customer interaction, but also the role your employees play in your company, and how they feel about it.
Dan Vivian, joint managing director of Design Group, has some great advice for those looking to create or strengthen their corporate identities. “You need to decide what is the core proposition of the company — what you do and what you sell,” he said. “If you don’t know what the company stands for it is difficult to create an identity. If you have no vision or proposition for the company, it will fall apart.”
Here are a few tips from Vivian on working up the most powerful corporate identity possible:
- If you don't know what your company stands for, have a brainstorming session with a few key colleagues from different departments and really hash out your ideas.
- The Goal: Come up with an image and message that will lodge in people's minds.
- Your identity should be as consistent as possible. Imagine it as one loud voice shouting from a rooftop instead of a lot smaller voices, which could get confusing.
- One key goal is to get everyone in your company backing the identity. Make sure your entire company is motivated by the identity, and that no one is confused by it.
- Identify your reasons for change. The reasons could be many or few, and can range from entering a new market to realizing new competition to simply becoming more visible in your sector.
- Once your identity is in place, commit to maintaining it and check in on it regularly to be sure that everything is still relevant and 'working.'
Click here to read the full article by the Times Online.
Posted by Norma Shepardson on Thu, Apr 29, 2010 @ 04:06 PM
This coming week TSL Marketing will be sponsoring the MarketingProfs B2B Forum. We are excited for the event, and if you are planning on being there stop by booth 17 to say hello.
These are a few event highlights...
- Get a comprehensive B2B marketing education
- Sharpen your B2B skills overnight
- Use social media to grab more attention
- Learn from your peers in the interactive discussions
If you want to view full agenda for the Forum, click here.
We definitely are looking forward to hosting the Wii station at the Forum, it should be a fun way to see everyone between sessions, seminars, and speakers. If you are planning on attending, stop by and enter the raffle for a chance to win the Wii at the end of the day on Wednesday.
If you are unable to attend the forum, check back in the coming weeks and we will be sure to share some of the new information, marketing trends, and sales advice we will learn about while we are there.
Event details can be found by logging on to the MarketingProfs website, or by clicking here.
Posted by Tara Robertson on Tue, Mar 23, 2010 @ 01:40 PM
TSL Marketing is pleased to annouced our sponsorship of Paul Castain's first official Networking Event for the LinkedIN Group, “Sales Playbook!”
The group recently surpassed the 10,000 members milestone, Sales Playbook! has evolved into a community that embraces the most value add discussion threads on LinkedIN, while remaining a spam free zone! Sales and Marketing pros sharing best-practices and ideas, a group that fosters collaboration amongst peers with a common goal of achieving Mastery of our trade.
Paul Castain will be presenting more about the group’s history, how it started, where we are today and where it’s going! The event is free, you’ll be able to make lasting personal and professional connections. With such camaraderie amongst group members, it is exciting to finally put a face and voice to the name. We all spend so much time growing our Social Network, and we sometimes neglect the real value afforded to you when you convert that network into real life.
The event attendance is Free of Charge and all are welcome to come and participate in this event! See below for more details.
The event is today, Tuesday, March 23rd @ 6:30pm EST until 9:30pm EST.
Revolution Rock Bar
200 High St., Boston, MA 02110
Phone: 617-261-4200
Website: http://www.revolutionrockbar.com/
Subway Stop: Blue Line – Aquarium
Parking Options:
- 1 International Place: Parking Entrance on Atlantic Ave. $6 per ½ hour – after 2 ½ hours is $34.
- Propark America Garage @ 99 High St.: $6 per ½ hour - $36 max
- 225 Franklin St: $22 per hour - $37 max
- Pilgrim Parking @ 265 Franklin St.: $6 per ½ hour - $32 max
- Street Side: Some parking is available on side streets, bring quarters for parking meters. (Parking is Limited)
Dress Code: Trendy/Casual, Business Casual, No Sports Wear Allowed
Look forward to seeing you there!
Posted by Tara Donnelly on Tue, Jul 28, 2009 @ 01:18 PM
TSL Marketing has created a new tool on our site called 'web voter' that we wanted to share with you this week. Through web voter, you are invited to share links, research, and content applicable to B2B marketing and lead generation. What's more, web voter is a non-biased approach to market research. The links submitted here are not TSL related material, rather the material submitted is information we find from secondary research and would like to share with you. What else can you do here:
- Submit your own links/research
- Browse links and content
- Vote on your favorite articles
So go ahead, click on the "Web voter" button above and check it out! Or click here to be redirected.