Lead Generation - what's it to you?

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Earlier this week I was speaking with a group of marketing and sales individuals who all seemed to have a very strong, very different opinion on what lead generation was. As it turns out, with the rise of marketing automation, social media, .com downloads, and pure cold calling, lead generation is quite the complex term. So what's it to you? Let's take a poll:

I look forward to the results of this poll as well as your comments on what you feel the term lead generation stands for.


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