Think Liam Neeson in Taken. If you are looking for channel marketing, we can tell you that we don't have one-size-fits-all programs. What we do have is a very particular set of skills. Skills we have acquired over a very long career. Skills that make us an exceptional resource for people like you. If you reach out to us now, that will be a good start.
In the meantime, we have created a series of informational videos that center on key elements of successful channel marketing. Here are summaries for our series of videos so you can quickly find what you are looking for.
This is a great introduction to the strategies that underlie successful channel marketing. At a high level, David covers topics such as customer targeting, channel partner planning, and consideration of channel versus direct sales models. He also discusses closing the deal and what happens after the deal, which are very different in a channel marketing scenario. Finally, he touches on channel alignment, which can be the source of many mistakes for those new to channel marketing.
In channel marketing, collaboration is king. Successful channel marketing requires multiple businesses to align in a way that benefits all the organizations. Without a win-win, a channel marketing program will be unsustainable. This video sets out the basic elements that are required for a successful joint channel marketing plan. David covers segmentation, value proposition, SWOT analysis, specific types of sales (including net-new sales versus cross-selling), and setting targets and goals.
When you have invested significant time and resources into developing materials and tools specifically for the channel, you hope to see ROI as your channel partners take advantage of the materials. But what do you do when uptake is minimal? In this video, David English provides insights and practical tips on how to boost adoption of your collateral and sales tools among partners and reap the rewards of your hard work and investment.
The channel marketing ecosystem is deeply interconnected, with the distinction between competitor and partner occasionally blurring as products, customers, and the marketing landscape evolve. Finding the right partners in channel marketing can mean the difference between success and failure. With that in mind, David English articulates some of the considerations in assessing channel partners, covering topics ranging from growth rates to size and from business style to ownership models. Before you select a new channel partner, you’ll want this video under your belt.
Marketing, in some ways, is a straightforward discipline, with hard numbers that you can track and costs that you can quantify and measure. Exactly how you go about measuring, though, changes in a channel marketing environment. David English steps through the key points to consider when you are analyzing the effectiveness of your channel marketing. After watching this video, you’ll walk away with a clearer understanding of the metrics that matter in channel marketing.