Whatever steps you have taken to date, now is the perfect time for a CASL compliance check. Starting on July 1st, 2017, an individual or organization may litigate if there has been a violation.
Canada’s Anti-Spam Legislation, known as CASL, is one of the strictest in the world. Basically, it requires obtaining consent before sending a “commercial electronic message” and it also requires that an email meet specific requirements. It is applicable to people who send emails within or into Canada - including your sales reps and marketing departments.
Here are five CASL questions to ask:
- Have you reviewed the types of electronic messages that your organization sends out and evaluated which ones are subject to CASL?
- Are you using terminology that complies with CASL requirements for express consent requests?
- Can your company track and document all forms of consents so that you stop sending CEMs when an implied consent expires? Remember, the burden of proof is on you!
- Do your sales reps and marketing departments use an unsubscribe mechanism within every email that meets CASL requirements?
- Have you implemented policies for company-wide compliance with CASL and trained your employees?
For additional information, fightspam is a great place to start. If you need help getting your consents, please feel free to reach out to me at TSL Marketing. My contact information is firstname.lastname@example.org at 514.312.5373.
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