TSL Captures B2B Content Award
It’s official: TSL Marketing delivers killer content. At the First Annual Killer Content Awards ceremony hosted by DemandGen Report, TSL was recognized alongside marketing industry leaders—HubSpot, Eloqua, and Rackspace, to name a few—for raising the bar in content marketing tactics.
This award—hopefully the first of many— further validates that TSL is a go-to partner for B2B organizations looking to increase their brand and content awareness. Content creation has become even more critical at a time when prospects seek as much insight as possible before making critical buying decisions.
“Content collateral — such as E-books, white papers, webinars and infographics — helps B2B organizations speak to their prospects' buying needs and pain points," says Andrew Gaffney, Editor, DemandGen Report. "The Killer Content Award winners have demonstrated a clear understanding of how to create engaging conversations with today's B2B buyers."
Among the “Killer Kudos” that TSL received for its content marketing program:
Enlisted editorial schedule to manage content program
Catered to various format preferences
Last webinar garnered more than 250 global registrants
Each winner is profiled in the 2012 Killer Content Awards Report. Click here to download this report about TSL’s award-winning development strategy.