When you hear the term 'corporate identity' you most likely either wonder what exactly it means, or know that your company has a strong or a weak one. Your corporate identity is vital today because it lets others know what your company stands for. Whether you are in marketing, or any other business, your corporate identity sets you apart from all the rest, and gives everyone in your company something to believe in. It is important because it reflects every aspect of your company. It represents not only customer interaction, but also the role your employees play in your company, and how they feel about it.