Market NOW!

Another recent article written by Mike Kelly, co-founder of TSL Marketing, has received all the buzz in DM weekly. In this article Mike Kelly asks the simple question "Are you boring your prospects" and the answer is... most likely. Let's take a deep dive into what this means through an excerpt from the article:

When you hear the term 'corporate identity' you most likely either wonder what exactly it means, or know that your company has a strong or a weak one. Your corporate identity is vital today because it lets others know what your company stands for. Whether you are in marketing, or any other business, your corporate identity sets you apart from all the rest, and gives everyone in your company something to believe in. It is important because it reflects every aspect of your company. It represents not only customer interaction, but also the role your employees play in your company, and how they feel about it.

Mike Kelly, co-founder of TSL Marketing, recently wrote an article on one of the biggest challenges that Channel Marketing Directors face today: a channel partners reluctance to engage. Through this article Mike goes on to talk about some of the top reasons why partners are not willing to engage in channel programs. Some of them include:

Have you ever wondered what exactly is a multi-touch marketing campaign? For those not in the know, a multi-touch marketing campaign utilizes multiple methods of reaching out to prospects in order to maximize the effectiveness of a campaign. An example would be a campaign that combines calling efforts with direct mail, email, and a webinar.