Market NOW!

Recently I ran across an article that I wanted to share with you that directly relates to using social media in your company. With the majority of your company probably connected in some way or another to your social universe, here are some helpful guidelines (presented by Shift Communications) that you can use to assure that any employees tweeting, blogging, or using online communication tools are doing so professionally:

TSL Marketing has created a new tool on our site called 'web voter' that we wanted to share with you this week. Through web voter, you are invited to share links, research, and content applicable to B2B marketing and lead generation. What's more, web voter is a non-biased approach to market research. The links submitted here are not TSL related material, rather the material submitted is information we find from secondary research and would like to share with you. What else can you do here: 

It comes as no surprise to most that winning business is always top of mind for sales professionals. Because of this, sales personnel tend to fall victim to the “follow up with what will close NOW” mind set and longer-term leads suffer. When surveyed, marketing and sales professionals have both indicated that they would like to increase the management of lead follow-up over the course of 6-12 months. Best-in-class companies with a lead nurturing plan sell upwards of 38% more than their competitors’… so we say it’s time to take advantage of these stats and start selling more.