So you don’t know the difference between Digg & Delicious? You aren’t the only one! With all of the hype around social media, you might be feeling overwhelmed. You know you need to ‘do’ social media, that isn’t the question, but it’s hard to get your mind around what it all means if you don’t understand the terms being used. Having a basic understanding of common terminology is your foundation to getting the most out of social media marketing.
We recently read the ‘Social Media Marketing Directory: 101 Terms to Know’ compiled by HubSpot, and thought that we would share some of the most common (and more obsolete) terms to help you feel more comfortable with social media marketing.
· Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so that they can be accessed from any device connected to the Internet and shared with friends.
· Digg- Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership as well as other visitors.
· Google Documents - Referred to as 'Google Docs' is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.
· LinkedIn- LinkedIn is a business-oriented social networking site, mainly used for professional marketing. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide
· News Reader - A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information.
· Social Media Monitoring - Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.
· StumbleUpon- Free web-browser extension which acts as an intelligent browsing tool for discovering and sharing web sites.
· Twitter- Twitter is a platform that allows users to share 140-character-long messages publicly. User can “follow” each other as a way of subscribing to each others' messages. Additionally, users can use the @username command to direct a message towards another Twitter user.
· Yelp- Yelp is a social network and local search website that provides users with a platform to review, rate and discuss local businesses. Over 31 million people access Yelp's website each month, putting it in the top 150 U.S. Internet websites.