Posted by Tara Donnelly on Mon, Feb 16, 2009
Marketing Operations is a relatively new term that has been tossed around over the last couple years. According to wikipedia, Marketing Operations (or Marketing Operations Management/MOM) is a vision of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis. While this is all correct, we would term marketing operations as simply your foundation in which you work to improve your marketing effectiveness.
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Posted by Tara Donnelly on Wed, Feb 11, 2009
With the economy in it's current state, it is no question that many industries are being affected more so than others. For technology companies, the hit has not been as hard, yet companies are now being asked to scale back on new purchases and CIO's across this nation are beginning to re-organize their departments. So what does this mean for an IT company who is looking to sell their software/hardware?
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Posted by Tara Donnelly on Fri, Feb 06, 2009
Target Marketing is one of the oldest but most essential ways to assure you go to market effectively. Without knowing the "who" the "why" and the "how" a marketing program can fail and your hard work can go unnoticed. Here is an example of research gone astray:
To make sure that this doesn't happen to you, be sure to 'profile' your target market and your marketing efforts will gain monumental increases in relevance.
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