Market-NOW! - A blog for B2B marketing today

What impact will the current Economic Crisis have on IT Budgets? When some firms will feel the effects, will others find opportunity? As in any scenario, this will be a benefit for some and a detriment for others. Who do you think will benefit and what will the “Others” have to do to remain competitive? Who will benefit the most?  

From your perspective, how will the economic crisis impact your strategy from a Marketing perspective? What will they have to do differently and/or proactively to adapt and overcome?