Posted by Tara Donnelly on Fri, Feb 06, 2009
Target Marketing is one of the oldest but most essential ways to assure you go to market effectively. Without knowing the "who" the "why" and the "how" a marketing program can fail and your hard work can go unnoticed. Here is an example of research gone astray:
To make sure that this doesn't happen to you, be sure to 'profile' your target market and your marketing efforts will gain monumental increases in relevance.
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