Market NOW!

One of the best ways to get the maximum return on your marketing dollar is to invest in an integrated marketing campaign. An integrated marketing campaign does not need to be complex to be effective. It could simply mean executing an email blast backed by follow-up calling efforts. On their own, these integrated marketing tactics can be effective methods for reaching your target audience. Combined, these tactics can help you dive even deeper into the contact pool and discover warmer leads. 

It is exciting to discover fresh marketing platforms that help create brand awareness and add to your marketing mix. Social Gaming is proving to be a fast growing trend for internet users. Gone are the boundaries that would normally restrict this type of phenomenon to adolescents, young adults or college students. Suprisingly, a recent PopCap study concluded that the average gamer in the USA is a 43 year old woman. Social gaming is a billion dollar industry that, according to eMarketer, has attracted 61.9 million avid users this year and represents 27% of all US internet users. So you might be asking...what does this mean for your company?

If you are planning an upcoming marketing campaign, one of the best things you can do to prepare is to conduct some market research on your target audience. Costs associated with marketing campaigns can add up quickly, and most companies have a finite budget to work with, so it's vital that you get the most bang for your buck when going to market.

Okay, so you have decided to utilize various social media sites to inform your customers and create exposure to your company's products and services. You might be thinking...now what?

Every company has deliberated about whether to use or not use Facebook in their marketing initiatives. With over 600 million users currently on Facebook the potential to gain sales for a minimal amount is appealing to many companies.

Whether you are already using Facebook in your marketing mix or thinking about it, Facebook has added some features that are beneficial to marketers. Within the last 8 months Facebook has unveiled three new features to help you create brand awareness to your target market:

Are you incorporating video into your marketing tactics? See how you measure up:

It's no secret that one of life's most well known lessons is that everyone makes mistakes, and it's what you learn from those mistakes that helps you grow and succeed. Nobody made anything of themselves or got anywhere by being perfect; mistakes are a part of being human, and they help us become better people.

This week, we found a unique video on YouTube that addresses the surge of social media marketing and other new technology that is taking over our world. You really can no longer hide from it - social media is everywhere, as are SmartPhones, Apps, and all of the other technological advances that are making on-demand information a reality.