Market NOW!

Social media and social media marketing have experienced extreme upward momentum over the past few years.  The most popular social media outlets have increased exponentially in size; the number of users has exploded, and the actual usage of the websites themselves has gone through the virtual roof.  The most amazing part of it all is that it shows no signs of stopping.  Social media may be considered a phenomenon by some, but in reality it's become a staple in the lives of hundreds of millions of users worldwide.

Every company has deliberated about whether to use or not use Facebook in their marketing initiatives. With over 600 million users currently on Facebook the potential to gain sales for a minimal amount is appealing to many companies.

Whether you are already using Facebook in your marketing mix or thinking about it, Facebook has added some features that are beneficial to marketers. Within the last 8 months Facebook has unveiled three new features to help you create brand awareness to your target market:

The marketing industry is one of the fastest moving industries out there. Thanks to the continuous growth of social networking, you can now spread your message across millions worldwide within seconds. If you haven't taken advantage of social media yet, 2011 is the year to start (or to start doing more). 

I recently ran across an article written by James Rickman that included an abundant amount of data on Facebook and the consumer demographics for who is using this popular social media site. I thought this was a particularly interesting blog post, not only because I am a total data geek but also because a lot of people constantly ask me "why should my company be using Facebook, isn't that a site for my kids?" Here are some top statistics that show you just why: