Posted by Norma Shepardson on Thu, Apr 29, 2010 @ 04:06 PM
This coming week TSL Marketing will be sponsoring the MarketingProfs B2B Forum. We are excited for the event, and if you are planning on being there stop by booth 17 to say hello.
These are a few event highlights...
- Get a comprehensive B2B marketing education
- Sharpen your B2B skills overnight
- Use social media to grab more attention
- Learn from your peers in the interactive discussions
If you want to view full agenda for the Forum, click here.
We definitely are looking forward to hosting the Wii station at the Forum, it should be a fun way to see everyone between sessions, seminars, and speakers. If you are planning on attending, stop by and enter the raffle for a chance to win the Wii at the end of the day on Wednesday.
If you are unable to attend the forum, check back in the coming weeks and we will be sure to share some of the new information, marketing trends, and sales advice we will learn about while we are there.
Event details can be found by logging on to the MarketingProfs website, or by clicking here.
Posted by Tara Donnelly on Fri, Aug 07, 2009 @ 03:41 PM
This month, TSL Marketing released our second newsletter to the IT community. In these newsletters, we explore top trends in Information Technology and how they relate to B2B marketing. Last quarter we discussed top technologies that were emerging (even through the recession) as well as some of the financial predictions for the remainder of this year. This month, TSL explored a different direction by focusing on some of the top marketing trends that will give you the best "bang for your buck" in these last months of 2009.
Excerpt from this months featured newsletter:
...As we work our way through the last 6 months of 2009, generating leads and increasing sales is top of mind for many. Marketing in is more important than ever, however knowing how to go to market can be a challenge. IT companies are constantly faced with the notion to do more with marketing but aren’t sure of the best way how. Read more by downloading this article and learn what marketing tactics work best for Information Technology companies for the remainder of this year...
We also would like to welcome your comments as to what you are seeing in the market right now.
Posted by Tara Donnelly on Tue, Jul 28, 2009 @ 01:18 PM
TSL Marketing has created a new tool on our site called 'web voter' that we wanted to share with you this week. Through web voter, you are invited to share links, research, and content applicable to B2B marketing and lead generation. What's more, web voter is a non-biased approach to market research. The links submitted here are not TSL related material, rather the material submitted is information we find from secondary research and would like to share with you. What else can you do here:
- Submit your own links/research
- Browse links and content
- Vote on your favorite articles
So go ahead, click on the "Web voter" button above and check it out! Or click here to be redirected.
Posted by Tara Donnelly on Wed, Apr 15, 2009 @ 04:08 PM
In a recent study released by SearchCIO, 42% of enterprise IT firms indicated a cut in budgets for 2009. While the cuts are not being made across the board, the pain is not set to one specific industry (as it seems that industries everywhere are scaling back significantly).
Read the entire article by clicking here
Posted by Tara Donnelly on Fri, Mar 06, 2009 @ 03:32 PM
A number of software, hardware, and IT service companies have recently been coming to TSL and asking about trends for 2009; and more importantly, if the budgetary cut backs due to the recession will be lifted anytime soon. What we found were some very exciting and refreshing statistics that should take a big weight off anyone's shoulders (that work in IT of course). With all of these stats, we thought the best way to share our new found data was through our first ever newsletter directed to the IT community. Here are some highlights from this newsletter:
- IT purchases are expected to grow to $616 billion in 2010 for a 7.5% increase from 2009 sales.
- Software spending is expected to grow 3.4% in 2009
- Gartner recommends the top 10 ways to save and do more with less
- SaaS is growing at a rate of 40% annually
- Highlights on the top trends for IT spending (where the money is being spent)
This newsletter is NO COST and available to any interested parties.
Posted by Tara Donnelly on Wed, Feb 25, 2009 @ 03:24 PM
In 2009 more people are looking for ways they can "Do more with less" by saving time and money through an effective go-to-market campaign. At TSL, we believe there are many things that can be done to engance your lead generation efforts. Read this months article "Top 5 marketing trends for 2009" and learn about:
- Affordable multi-touch campaigns
- Trends and statistics for 2009 marketing
- How to optimize your landing pages
- Market to a mass media and still save
- Effective social media planning
For more information, please contact Tara Donnelly at: tdonnelly@tslmarketing.com or 617-753-9124
Posted by Tara Donnelly on Wed, Feb 11, 2009 @ 02:40 PM
With the economy in it's current state, it is no question that many industries are being affected more so than others. For technology companies, the hit has not been as hard, yet companies are now being asked to scale back on new purchases and CIO's across this nation are beginning to re-organize their departments. So what does this mean for an IT company who is looking to sell their software/hardware?
Earlier this year we asked "What impact will the current economic crisis have on IT budgets" and more importantly, who you thought would benefit the most. Here are the results:
- Software Providers - 15%
- SaaS - 31%
- ERP Services - 8%
- Outsourcing - 38%
- Offshoring - 8%
Based on this pole, you believe that outsourcing will benefit most from the current economic crisis. Other research points towards similar numbers as well. The important hting to note here is that there still is a wide variety of different IT companies who can benefit during the economic crisis and while some may benefit more than others, all can benefit it they play their cards right. Because of this, there are some important factors that should be taken into account when going to market during this recession.
- Know how you can save your customer time and money - There is a very strong renewed focus on measuring cost and how cost will affect the current IT budget within organizations. If your product does not have a strong argument for cost savings, you will most likely be pushed to the sidelines. When going into any marketing or sales pitch, be sure you know your customer and how you will help them save!
- Know your target audience - With the state of the economy, more organizations have restructured so that the CIO and CFO are more aligned. As IT is one of the largest expenses in an organization, the CCFO is now looking to the CIO to find ways to cut costs and save more money. Furthermore, if the CIO is able to make a strong argument for certain solutions saving money, a purchase could potentially be made. Therefore, make sure you message speaks to both IT AND Finance.
Follow these two rules and marketing for technology in 2009 can still present success!