Posted by Tara Robertson on Thu, Aug 26, 2010 @ 01:14 PM
Another recent article written by Mike Kelly, co-founder of TSL Marketing, has received all the buzz in DM weekly. In this article Mike Kelly asks the simple question "Are you boring your prospects" and the answer is... most likely. Let's take a deep dive into what this means through an excerpt from the article:
With all the buzz around “micro marketing” and “one-to-one” marketing over the last decade it still astonishes me to see how many companies rely on a single message to multiple contacts in different functional areas at their prospect companies. Do we really believe that the Finance Director and IT Director have the same agendas?
Many business-to-business marketers seem to have forgotten that you don’t market to companies, you market to individuals. And each has their own specific agenda. Unless you market to them in their language, addressing their specific needs, you will simply bore them.
It is worth using an example to reinforce this. Imagine you market a business-to-business software application and that the buying center for this application is comprised of multiple constituents at a company e.g. the IT Director, Operations Director and Finance Director.
Each of these people will have separate goals and agendas specific to their functional responsibility. The IT Director will be concerned with things like compatibility with the existing IT infrastructure and future-proofing. The Finance Director will be concerned with Total Cost of Ownership and how quickly the company can recoup its investment in your application. The Operations Director may be more concerned about how your application will affect the operational efficiency of the business...
Or click here to read more of this article
Posted by Tara Donnelly on Fri, Aug 07, 2009 @ 03:41 PM
This month, TSL Marketing released our second newsletter to the IT community. In these newsletters, we explore top trends in Information Technology and how they relate to B2B marketing. Last quarter we discussed top technologies that were emerging (even through the recession) as well as some of the financial predictions for the remainder of this year. This month, TSL explored a different direction by focusing on some of the top marketing trends that will give you the best "bang for your buck" in these last months of 2009.
Excerpt from this months featured newsletter:
...As we work our way through the last 6 months of 2009, generating leads and increasing sales is top of mind for many. Marketing in is more important than ever, however knowing how to go to market can be a challenge. IT companies are constantly faced with the notion to do more with marketing but aren’t sure of the best way how. Read more by downloading this article and learn what marketing tactics work best for Information Technology companies for the remainder of this year...
We also would like to welcome your comments as to what you are seeing in the market right now.
Posted by Tara Donnelly on Wed, Feb 25, 2009 @ 03:24 PM
In 2009 more people are looking for ways they can "Do more with less" by saving time and money through an effective go-to-market campaign. At TSL, we believe there are many things that can be done to engance your lead generation efforts. Read this months article "Top 5 marketing trends for 2009" and learn about:
- Affordable multi-touch campaigns
- Trends and statistics for 2009 marketing
- How to optimize your landing pages
- Market to a mass media and still save
- Effective social media planning
For more information, please contact Tara Donnelly at: tdonnelly@tslmarketing.com or 617-753-9124