Posted by Tara Donnelly on Fri, Aug 07, 2009 @ 03:41 PM
This month, TSL Marketing released our second newsletter to the IT community. In these newsletters, we explore top trends in Information Technology and how they relate to B2B marketing. Last quarter we discussed top technologies that were emerging (even through the recession) as well as some of the financial predictions for the remainder of this year. This month, TSL explored a different direction by focusing on some of the top marketing trends that will give you the best "bang for your buck" in these last months of 2009.
Excerpt from this months featured newsletter:
...As we work our way through the last 6 months of 2009, generating leads and increasing sales is top of mind for many. Marketing in is more important than ever, however knowing how to go to market can be a challenge. IT companies are constantly faced with the notion to do more with marketing but aren’t sure of the best way how. Read more by downloading this article and learn what marketing tactics work best for Information Technology companies for the remainder of this year...
We also would like to welcome your comments as to what you are seeing in the market right now.
Posted by Tara Donnelly on Wed, Apr 15, 2009 @ 04:08 PM
In a recent study released by SearchCIO, 42% of enterprise IT firms indicated a cut in budgets for 2009. While the cuts are not being made across the board, the pain is not set to one specific industry (as it seems that industries everywhere are scaling back significantly).
Read the entire article by clicking here
Posted by Tara Donnelly on Wed, Feb 11, 2009 @ 02:40 PM
With the economy in it's current state, it is no question that many industries are being affected more so than others. For technology companies, the hit has not been as hard, yet companies are now being asked to scale back on new purchases and CIO's across this nation are beginning to re-organize their departments. So what does this mean for an IT company who is looking to sell their software/hardware?
Earlier this year we asked "What impact will the current economic crisis have on IT budgets" and more importantly, who you thought would benefit the most. Here are the results:
- Software Providers - 15%
- SaaS - 31%
- ERP Services - 8%
- Outsourcing - 38%
- Offshoring - 8%
Based on this pole, you believe that outsourcing will benefit most from the current economic crisis. Other research points towards similar numbers as well. The important hting to note here is that there still is a wide variety of different IT companies who can benefit during the economic crisis and while some may benefit more than others, all can benefit it they play their cards right. Because of this, there are some important factors that should be taken into account when going to market during this recession.
- Know how you can save your customer time and money - There is a very strong renewed focus on measuring cost and how cost will affect the current IT budget within organizations. If your product does not have a strong argument for cost savings, you will most likely be pushed to the sidelines. When going into any marketing or sales pitch, be sure you know your customer and how you will help them save!
- Know your target audience - With the state of the economy, more organizations have restructured so that the CIO and CFO are more aligned. As IT is one of the largest expenses in an organization, the CCFO is now looking to the CIO to find ways to cut costs and save more money. Furthermore, if the CIO is able to make a strong argument for certain solutions saving money, a purchase could potentially be made. Therefore, make sure you message speaks to both IT AND Finance.
Follow these two rules and marketing for technology in 2009 can still present success!