Posted by Norma Shepardson on Thu, Apr 29, 2010 @ 04:06 PM
This coming week TSL Marketing will be sponsoring the MarketingProfs B2B Forum. We are excited for the event, and if you are planning on being there stop by booth 17 to say hello.
These are a few event highlights...
- Get a comprehensive B2B marketing education
- Sharpen your B2B skills overnight
- Use social media to grab more attention
- Learn from your peers in the interactive discussions
If you want to view full agenda for the Forum, click here.
We definitely are looking forward to hosting the Wii station at the Forum, it should be a fun way to see everyone between sessions, seminars, and speakers. If you are planning on attending, stop by and enter the raffle for a chance to win the Wii at the end of the day on Wednesday.
If you are unable to attend the forum, check back in the coming weeks and we will be sure to share some of the new information, marketing trends, and sales advice we will learn about while we are there.
Event details can be found by logging on to the MarketingProfs website, or by clicking here.
Posted by Tara Donnelly on Thu, Mar 12, 2009 @ 03:43 PM
An old coworker (we'll call him Mr. X) of mine and I share a joke. He once said "I would never work at a company that has a corporate blog." In his defense, this was about 5 years ago when the world of social media was not so huge. But now I say to you Mr. X (you know who you are) and to any and all other non-bloggers out there...
In all seriousness though, here are some tips I put together on ways to blog successfully:
- Change it up - don't always blog about the same boring stuff. Have fun with your blog, throw in cartoons, change around your topics, and above all, make it personable.
- Incorporate more than one blogger - we all have different writing styles, different experiences, and different view on business. Incorporating this into your blog is extremely beneficial as the blog will become more of a company community than a one person show.
- Listen to your audience - Blogging is only successful if you have an audience. This is why you want to be sure that you listen to your audience and blog what they are interested in. When you have a comment, respond to it, and then blog about it (if it is topic worthy). The most you listen, the more your blog will be read.
- Don't get too "business" in your blog" - a blog is about personality. Don't be afraid to express yours. When you are all about business and selling, your blog will loose it's personal appeal. Too many companies are out there trying to promote themselves through sales methods. Take a step back and think about what you want to say, then say it without selling it. A blog should not be used to generate leads (that just comes as a bonus).
Those are just some helpful tops to start you on your path to developing a successful company blog. Good luck!